The citizens of the present are divided into four large groups with differentiated consumption, purchasing and voting patterns: wealthy digital, impoverished digital, affluent analog and impoverished analog. The former are inclined to Ciudadanos, the latter to Podemos, the third to the PP and the fourth to the PSOE.
We spend less, and we do it better. We doubt more, we learn more. Alerted by the great storm and with the weapons of the Internet in hand, digital Spaniards have become much more demanding consumers and voters. And everyone, including those who don’t know how to navigate, have become more supportive. The wave of hardship impoverished pockets and enriched consciences.
The crisis is over, but almost nothing is or will be the same. The future has already arrived. Are our children really going to live worse? Do new ways of working, communicating and learning really lead to a less pleasant society?
The new Tech & Society Program aims to establish a forum for reflection on the major issues raised by advances in digital technology and its influence in areas as diverse as human relations, politics, education, the economy or the medicine. Digital technology is radically changing almost everything we do, from the way we run our businesses to how we educate the next generation, from the way we remember how to live together in a democratic society. What are the biggest technology trends and changes, and how can we prepare for them? What are the specific ways that technological change is improving our individual and collective lives? What is its impact on forms of political participation? How does technological development affect the workforce, productivity or the perception of life and health?
