14 December 2022
7:30 pm
Public Lecture Tech & Society: “Humanist technology for the future”
Auditorio Espacio Fundación Telefónica

Public Lecture Tech & Society: “Humanist technology for the future”


Aspen Institute España, in collaboration with Fundación Telefónica,  hosted last Wednesday, December 14th at 7.30 pm the fourth and last session of the VI Edition of the Tech & Society Program with Ana Buitrago, legal director of Amazon, Marta Peirano, writer and journalist specializing in technology and power, and Sofía Prósper, architect by ETSAC, illustrator, entrepreneur and privacy activist. The conference was moderated by Luis Villa, independent advisor on strategy and digital transformation, Alumni of the Tech & Society Programme and Aspen Spain Fellow.

The conference was hold in Spanish. It  was also streamed and followed on social media with the hashtag #TechSociety.




Ana Buitrago

Since 2012, Ana has been Director of Amazon’s Legal Services for Southern Europe, Germany and the UK. In her previous position, she was General Secretary of Iberdrola Renovables, S.A. (IBEX35), a company she joined since its creation in 2002 and where she has participated in its IPO and served as Secretary of the Board of Directors and director in several of its investee companies. Ana has also been Director of Legal Services at Terra Networks (2000-2002) and has been a private lawyer at the law firms of Uría Menéndez (Madrid) and Sidley & Austin (New York and London). She has published several articles in Spanish and foreign legal journals and has collaborated in several collective legal works. She is a lecturer at the University of Navarra and the Centro de Estudios Garrigues, as well as at the Instituto de Empresa, and a member of the Advisory Board of the IE Digital Law Observatory. She holds a degree in Business Law (E-1) from ICADE and an LL.M (magna cum laudem) in International Business & Trade Law from Fordham University School of Law (New York), with a scholarship from the La Caixa Foundation. Member of the Academic Board of FIDE, of the Advisory Board of Web3volution and of the Instituto de Consejeros y Administradores de España.


Marta Peirano

She is a writer and journalist specializing in technology and power. A columnist for El Pais, Muy Interesante, and RNE, she investigates the use of infrastructures, languages, protocols and artefacts designed for the centralized control and surveillance of people on a global scale. Her book “The Enemy Knows the System” was chosen by the NYT as one of the two best essays of 2019 published in Spanish. Her latest book, “Against the Future”, is a critical analysis of climate crisis management and mitigation technologies.


Sofía Prósper 

She is an architect by ETSAC, illustrator, entrepreneur and privacy activist who has dedicated the last years to offer technological solutions that fight against surveillance capitalism. Award from the Data Protection Agency in 2018. Xove Talent Award from the Xunta de Galicia in 2021. Co-founder of IUVIA, a Galician startup funded by the European Union that aims to decentralise the cloud. She is also founder of Trackula, an association that fights for digital rights, technological sovereignty and online privacy. Co-creator of the podcast Nada que Esconder and the newsletter Techtopías.Alumni of Aspen Institute Spain. She currently works as a developer advocate at Arengu, a technology company from A Coruña.


Luis Villa 

Luis is an independent advisor on digital strategy and transformation with a focus on responsible business. He advises investors and executives in large international companies and start-ups on their digital strategy processes. He also gives talks and conferences and shares his experience as a professor of Customer Experience at the Instituto de Empresa and as a mentor to young professionals. For more than twenty years the work of his teams has impacted millions of people every day. This experience has made him aware of the scale and impact of technology on business and society. From design, Luis has brought a humanistic and creative approach to technology, helping to build companies such as The Cocktail (acquired by WPP), Fjord (acquired by Accenture) and the creation of Accenture Interactive, travelling the world, opening studios and launching projects. Luis believes in the importance of hybrid profiles to connect people and generate changes that last. He breaks down silos and designs different ways of doing things, more inclusive, collaborative, productive and, why not, fun. Luis is an Aspen Spain Fellow. In addition, Luis has collaborated and published with the World Economic Forum in the Digital Transformation of Industries initiative, he also collaborates with the Real Instituto Elcano, in its Technological Transformations group.


VI Edition of the Tech & Society Program

Aspen Institute España and Fundación Telefónica launched the VI Edition of the Tech & Society Program. The VI edition will bring together leaders from all sectors of civil society to discuss the new technological challenges and their influence in areas as diverse as human relations, politics, education, culture, economics and medicine

Tech & Society Program has become the main forum in Spain for reflection on the major issues raised by advances in digital technologies. The fifth edition will gather different leaders from all sectors of civil society to discuss the new technological challenges and their influence in areas as diverse as human relations, politics, education, culture, economics and medicine.

Leigh Hafrey, Professor at the MIT Sloan School of Management, Sandy Parakilas, Chief Strategy Officer for the Center for Humane Technology, who recently appeared in the Netflix documentary “The Social Media Dilemma”, Cathy O’Neil, author of Weapons of Math Destruction: How Big Data Increases Inequality and Threatens DemocracyBeth Noveck, director of The Gov Lab and professor in the Technology, Culture, and Society department at New York University’s Tandon School of Engineering, and who led the Obama Administration’s Open Government Initiative, are some of the speakers who have participated as speakers through the Tech & Society Program throughout its different editions.

You can access former interviews and conferences of the Program on our  YouTube channel.

More information

  • Ana Buitrago
  • Marta Peirano
  • Sofía Prósper
  • Luis Villa
Auditorio Espacio Fundación Telefónica
  • Conference