06 October 2021 - 26 November 2021
Storytelling ‘Ethos’
The Objective Headquarters

Storytelling ‘Ethos’


The Objective Media, in collaboration with Aspen Institute España, held the second edition of the Workshop: Storytelling ‘Ethos’ last May 13-16, 2021. Along four days and six 4 hours-sessions (practical and theoretical), participants were provided with training on the construction of stories in order to improve their ability to conveying ideas, experiences and projects through storytelling with the help of Miguel Herrero de Jáuregui, Professor of Ancient Greek at the Universidad Complutense de Madrid, Vanessa Rousselot, Co-founder and Deputy Editor-in-chief of Diario Vivo, and Fernando Ariza, Literature Professor at CEU San Pablo University in Madrid. The sessions was held in-person at The Objective headquarters (Villanueva, 13. Madrid).


Telling stories is an essential resource that the human being uses exclusively to understand and communicate the world that surrounds us; build personal and collective identities; listen and understand others; and to shape the ideas and values ​​that sustain the individual and society. As all human faculties, storytelling can be atrophied, or multiplied; leave it at the mercy of inertia and manipulation, or sharpened, refined, and open to enjoyment and criticism. Educating and developing our narrative capacity, to tell stories and learn to analyze them, is the purpose of this workshop.

The theoretical part of the workshop starts from the understanding of the human being as a narrative being whose tendency to transmit knowledge and experiences through stories differentiates it from other species. The focus will be on the creation of the story: how it is possible, in a practical way, to turn a succession of events into a story that captures the attention and interest of others. In the practical part, the participants will use the theoretical knowledge acquired to build their own personal or professional story, according to their objectives.


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Miguel Herrero de Jáuregui is PhD in Classics and in History of Religions. Professor of Ancient Greek at the Universidad Complutense de Madrid and an expert on religions and mythologies of antiquity. His research focuses on the power of literary sources to generate concepts and experiences in the religious cults and philosophical schools of ancient Greece, as well as their influence in ancient Christianity and modernity.

Vanessa Rousselot is Co-founder and Deputy editor-in-chief of Diario Vivo, a journal that brings the art of telling true stories to the stage. She directs award-winning documentaries at international festivals and makes audiovisual content for European channels such as Arte, France 2, RFI or The Guardian. She is the author and podcast script editor for Audible and the Google Podcast Creator Program. French, Arabic-speaking and Spanish-speaking, Vanessa arrived in Madrid in 2012 as a filmmaker for Casa Velázquez

Fernando Ariza holds a master’s degree in Publishing from the Universidad de Salamanca and a PhD in Hispanic Philology from the Universidad Complutense de Madrid. He is Professor of Literature at CEU San Pablo University in Madrid. As an educator, he has participated in the design and delivery of leadership development programs and interpersonal skills in both undergraduate and graduate degrees. He has pusblished two novels: Ciudad dormida (2014) y Fuiste el rey (2019).

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  • Miguel Herrero de Jáuregui
The Objective Headquarters